The Videographic Essay: Practice and Pedagogy

Alternative Trailers

This assignment asked the participants to produce a sixty- to ninety-second ‘alternative’ trailer with the following constraints: the videos should use precisely three on-screen titles consisting of no more than five words each; and the videos should include at least three different transitions in addition to straight cuts. Further, each participant received one additional parameter from among these: all images must be of characters in motion; no close-ups of people, only objects; no shots using camera movement; shots can include no more than one person. The goal was to encourage the production of trailers which did not focus on story—which were not a narrative ‘preview’ of the film in question—but rather which highlighted other aspects of the film, such as its visual and aural patterns or its tone. 

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