The Videographic Essay: Practice and Pedagogy

Jauja Alternative Trailer

Nic Poppe’s trailer for Jauja (Lisandro Alonso, Argentina, 2014) offers a set of enigmatic image/sound moments whose action and significance were perplexing, mainly because they offered neither any indication of the film’s plot nor its dominant tone. Focused primarily on a young man and woman relaxing on a blanket in tall grass, the trailer offered shots of a young girl playing with a toy soldier and another of a man bedding down on a rocky hill, again with the toy soldier. Further, Poppe manipulated image speed in some cases and played some sound elements in reverse. Abandoning any attempt at objectivity, Poppe’s video felt like a trailer for his own highly subjective experience of the film.

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